Pedigree - The Adoptable Playlist
It’s a proven fact that adopting a dog makes people happier, so we set out to reach potential adopters who were seeking a little happiness. But where could we find them? We discovered that ‘Feel Good’ Playlists on Spotify had millions of listeners. Here were millions of people looking for a boost of happiness, when adopting a dog would provide them a lifetime of joy. So we partnered with owners of the most popular ‘Feel Good’ playlists and got them to swap out the normal playlist artwork for artwork featuring real adoptable rescue dogs, and a link to adopt on Adoptapet.com.
Case Study
Artwork
