KLM - The Beauty In Motion

KLM asked us to highlight six innovation they've introduced in airports that make people’s journeys go smoother. In a perfect world travelers would be able continue their journey completely unobstructed.

We translated this in a mesmerizing metaphor; Marbles representing passengers whom literally follow the path of least resistance, with KLM helping them along on their journey. 


Case study


The Beauty In Motion featured at the Dutch Design Fare