M&M's - Album Art Packs

Album Art Packs is a series of M&M’s packs that are a reimagination of famous album art by replacing the artist with our iconic M&M’s characters. The packs embedded the brand into Gen Z and MIllennial culture by championing an inclusive message, and creating a homage to barrier-breaking artists across generations.Within the USA each of our chosen artists plays an important role promoting inclusivity in culture. David Bowie helped bring queer culture into the mainstream starting in the ‘60s. Kacey Musgraves is an outspoken advocate for the LGBTQIA+ community in country music. H.E.R. is an activist for racial equality, writing the Black Lives Matter anthem “I Can’t Breathe”. Rosalía brings culture-blending styles into mainstream pop.